Welcome to WFMP.net, the website of freelance director Guillaume Fillias.

I specialize in directing and editing videos for high-profile advertisers and artists looking for outstanding Art direction and message-conveying aesthetics.

Due to the presence of continuous flows of moving images in present day medias, audiences gradually became very sensitive to the quality of the streams content. Decennies of television and movies watching and the inifinity of interactions brought by the web 2.0 have intuitevely educated spectators to decoding the film grammar and its most common effects. Consumers test panels are easily able to distinguish what will be a successfull advertising campaign based on the principle a good commercial will be remembered.

Highly differentiated visual communication obtains a much higher response rate on consumers. Its value-added is measurable in terms of brand recognition and audience perception.